Amy Brooks: How to lift women up in our industry 

August 2022 - On the 50th anniversary of Title IX, I have been and will continue to shine a light on 50 women who have been amazing teachers, thereby affecting my sports career as well as the careers of other women and men in sport.

Buffy Fippel, Founder, TeamWorkOnline

Precious few women become team presidents.  Rarer still are women who help nurture their female teammates - women helping women to rise to these top positions.  Amy Brooks is one of those special women who excel while giving others a lift.   

In 2010 Amy recruited Valerie Camillo, another management consultant, into TMBO.  Val recognized the unique opportunity to work with Amy and the NBA.  Side by side, Amy and Val crunched numbers and consulted with the teams.  This laid the foundation for Val’s meteoric rise.  

In 2013, with the movement of Amy’s boss, Chris Granger, to the Sacramento Kings, Amy herself was rewarded. She became one of the top women in the NBA League Office, rising to Executive Vice President and heading the Team Marketing and Business Operations department.  In 2015, Forbes voted her one of the most powerful women in sports. Two years later, Amy was promoted to be the NBA’s Chief Innovation Officer and President of TMBO, the first to hold such a role.     

With four years under Amy’s coaching, Val moved back to DC in 2014 to become Chief Revenue Officer of the Washington Nationals, one of few women to achieve that role in the MLB.  She followed that to her current role as President of Business Operations for Comcast Spectacor, which includes the role of President of Business Operations of the NHL's Philadelphia Flyers and Wells Fargo Center.    

Under Amy’s influence, there are more women, and men, whose careers are blossoming in the sports business.  Amy is a great coach to the many she cultivates for senior sports positions.  She may not receive the similar public acclaim of star athletes or legendary college coaches. But through our work with Amy and the NBA, we have seen her make a positive difference to more than she knows.Amy and I met at one of Jessica Gelman and Daryl Morey’s MIT Sloan Sports Data Analytics Conferences.  She was a graduate of Stanford University where she had played varsity basketball.  Some may credit Amy’s incredible “vision,” “assist,” and subsequent “coaching” skills to her Final Four playing days for Stanford’s legendary coach, Tara VanDerveer.    

After graduation, Amy worked in Product Management for Sun Microsystems; then she got her MBA at Stanford Business School.  Amy moved to Bain & Company, a world-renowned management consulting firm.   

Without any previous work experience in the sports business, in 2005 Amy joined the NBA league office in Global Partnerships.  After she had gotten her feet wet, the NBA moved her into Team Marketing and Business Operations (TMBO), their internal consulting group helping all NBA, WNBA and G-League teams’ business operations.  With Amy’s background in consulting, marketing and analytics, she helped enhance the NBA teams’ revenues through data analytics, making it the model for the other leagues.  TeamWork Online has been a recruiting partner to the NBA since 2000 in part because of Amy.    

In 2010 Amy recruited Valerie Camillo, another management consultant, into TMBO.  Val recognized the unique opportunity to work with Amy and the NBA.  Side by side, Amy and Val crunched numbers and consulted with the teams.  This laid the foundation for Val’s meteoric rise.  

In 2013, with the movement of Amy’s boss, Chris Granger, to the Sacramento Kings, Amy herself was rewarded. She became one of the top women in the NBA League Office, rising to Executive Vice President and heading the Team Marketing and Business Operations department.  In 2015, Forbes voted her one of the most powerful women in sports. Two years later, Amy was promoted to be the NBA’s Chief Innovation Officer and President of TMBO, the first to hold such a role.     

With four years under Amy’s coaching, Val moved back to DC in 2014 to become Chief Revenue Officer of the Washington Nationals, one of few women to achieve that role in the MLB.  She followed that to her current role as President of Business Operations for Comcast Spectacor, which includes the role of President of Business Operations of the NHL's Philadelphia Flyers and Wells Fargo Center.    

Under Amy’s influence, there are more women, and men, whose careers are blossoming in the sports business.  Amy is a great coach to the many she cultivates for senior sports positions.  She may not receive the similar public acclaim of star athletes or legendary college coaches. But through our work with Amy and the NBA, we have seen her make a positive difference to more than she knows.  

WIGGINS TO LEAD NEW SPIRE WOMEN’S HOOPS ACADEMY  5/16/22 Spire Academy

Since the announcement earlier this year of a new women’s basketball program coming to the international athletic academy, SPIRE accepted numerous applications for the role of Director and Head Coach to lead the way. One application stood out from the rest; former Stanford Cardinal and WNBA champion, Candice Wiggins. The four-time All-American has joined SPIRE to help build and lead the women’s basketball academy in Geneva. 

Wiggins is a well-recognized name in women’s basketball, boasting a decorated career on the court in both the college and professional ranks. A prominent scorer, Wiggins’ collegiate basketball experience at Stanford includes being ranked second in career points in school history and third in Pac-12 history. Alongside her impressive collegiate basketball career, she holds a Bachelor’s Degree in Communications from Stanford.

Wiggins went on to play in the WNBA for eight seasons, which included stints with the Tulsa Shock, New York Liberty, Los Angeles Sparks and the Minnesota Lynx. In 2008, she was named WNBA Sixth Woman of the Year and won a WNBA championship in 2011 with the Lynx.

She boasts international professional basketball experience as well, playing in Israel, Greece, Spain and Turkey. Wiggins has worked and coached in AAU and high school basketball since she retired from her professional basketball career.

What drew her to SPIRE was the opportunity to lead and create a new women’s basketball program that essentially revolutionizes an approach to both training and competition. Wiggins explains, “It is a position that allows me to serve a sport and a community that has given me so much on all levels, both domestically and internationally: high school, college and professionally.”

SPIRE’s Director of Basketball, Jeff Javorek, is looking forward to working with Wiggins. “Candice is a huge addition to the SPIRE family. She has a great vision and strategy to help launch and grow the SPIRE women’s basketball program. The success she has had in her high school, college and professional playing experience will help shape all of the young women that will come through our program.” Javorek adds, “We will be a top destination for young women who want to learn and develop from Candice. She is very passionate, intelligent and hard-working and is excited about giving back to the sport that has done so much for her.”

Wiggins sees big potential in SPIRE’s women’s basketball, saying, “I see the future of women’s basketball at SPIRE as a destination for women to become the most dynamic versions of themselves as student athletes, with the world class facilities and resources to enable injury prevention and mental health, in my opinion, the two biggest factors relating to player development. I see my program being home to a very healthy, competitive environment, with like-minded individuals who share a common passion for the beloved sport of basketball.”

The addition of Wiggins to the SPIRE coaching team is part of their commitment to placing more women in leadership roles within the academy. Along with recently hired Molly McColloch as Assistant Swim Coach and a soon-to-be-named Assistant Track & Field Coach, SPIRE continues to lead the way when it comes to having a diverse and inclusive leadership team. 

Wiggins will host the first women’s basketball camp at SPIRE will be on Thursday, June 23rd, and is open to girls from ages 9 to 17. The clinic will cover the fundamental skills and competition drills that will highlight the teaching and instruction that will be available full-time for those who join the Academy. Click here for more information on the camp.